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Music Business Coaching

Be seen. Be heard. Be paid.

N. and Alexandra in conversation

What does success look like for you?

Would you benefit from regular one-on-one, personalized encouragement, and practical tips to move your work and career forward?

Do you have a project in progress but aren’t sure what to focus on next?

Are you feeling stuck professionally and want to explore possible solutions?

I offer a flexible, client-centered range of consulting services, from general feedback to intensive and dedicated coaching designed to grow your opportunities and launch your work into the world.

I pride myself on thorough and compassionate attention to your work and your goals. Whether you are composing for orchestra or ocarina, performing electronic music, starting a podcast, or figuring out a new life plan, I’m here to help you find your footing.

My doctoral program was sorely lacking in any practical training on what “being a composer” actually looks like, so I jumped at the opportunity to learn from Alex. Working with her has been an absolute pleasure and one I can’t recommend highly enough! Because she is both extremely knowledgeable and extremely approachable, I felt comfortable asking for her advice on a wide variety of topics.

After working with Alex, I have a better understanding of how to continue developing my composition career and more confident that I can do so successfully.

Dave Molk, composer, writer, producer | Denver, CO

This “Combo Plate” coaching experience includes any or all of the following options:

Be Paid:

  • Royalties (ASCAP/BMI)
  • Generating performances & commissions
  • Developing income streams
  • Contracts & negotiation
  • Self-publishing
  • Finance for the self-employed

Be Heard:

  • Networking (i.e. finding your people)
  • Writing professional emails
  • Working effectively with performers
  • Effective writing for grant applications and proposals
  • Working on a collaborative project or with a partner

Be Seen:

  • Optimizing artist statements / biographies / resumes / website copy
  • Website content development and tune-ups
  • Preparing media for online presentation (audio samples, photos, video)

Why work with me?

I have been working as a self-published composer and business owner for over 25 years. I have composed commissioned works for major symphony orchestras, symphonic bands, professional chamber ensembles, solo performers, and electronic music. I’ve collaborated with choreographers, animators, and visual artists. My music is recorded on multiple albums and is performed across the U.S. and internationally. I have residencies with colleges, universities, and music festivals. I have an incredible community of musicians who I love working with.

I also have decades of experience working in audio production, digital media, and teaching/training for organizations including National Public Radio and New Music USA. I have managed projects and people, and my superpowers include troubleshooting, simplifying processes, and connecting people to assistance and resources that are impactful for their professional lives.

For many years I struggled to create a sustainable, balanced, and joyful musical life. Now I love helping composers put systems in place to successfully navigate the changing musical world and do the work that lights them up!


It has been a joy to work with Alex! As a person shifting from the performer side of a performer/composer career to that of a composer, I was in need of coaching on how to put myself forward in a different capacity. Alex showed me how to organize my pre-existing scores and position them for maximum accessibility and usability, and helped me get started with ASCAP. She also helped me reimagine my website so it looks more composerly. I am so grateful for Alex’s richness as a composer and artist, as well as a highly organized coach.

Heather Bentley, Composer, Violist | Seattle, WA

A few client success stories to give you an idea of what we can accomplish together:

  • A consortium project that attracted 52 members
  • A revamped website that quadrupled sheet music sales.
  • A new communications plan that generated $10k in extra income and multiple performance opportunities over six months.

Working together would be a great fit for you if you are

  • Looking for focused support bringing a specific project to fruition, fine-tuning working methods, or jump-starting your work and career.
  • Searching for tools and techniques to help navigate the fast-changing musical world.
  • Wanting to pivot and change your work or career.
  • Feeling stuck and need help figuring out solutions.
  • Invested in traveling your path rather than following the herd.
  • Ready to let go of limiting beliefs and ways of thinking.

I am not your person if…

  • You are specifically seeking an academic position.
  • You work exclusively in choral music or music theater.

Alexandra has a really good sense about people. Through her coaching I learned to express my authentic self in my online and written communications, allowing people to see the type of composer I actually am.

Alexandra also offered me lots of challenges to grow and take myself out of my comfort zone. They were perfect little nudges to edge me out of my complacency.

I highly recommend taking Alexandra on as a coach—particularly if you are looking for help in the entrepreneurial/business side of composition.

Kendra Harder, Composer, Arranger, Guitarist | Saskatoon, SK, Canada

CHOOSE YOUR ADVENTURE:

One-Off Consultation (60 minutes)

Have questions or a situation you want to discuss?
We’ll talk about your primary goals and put a plan in place to move you forward.
Schedule and pay by clicking the button below.

Fee: $150


Mini Coaching Package

Typically includes:

  • Three 1:1 60-minute Zoom coaching calls over weeks or months
  • Learning resources & tools, accountability, and cheerleading!
  • Career guidance tailored to your specific goals

Fee: $500

You will receive a free 30-minute introductory call to identify your goals and ensure that working together will be a productive experience for you.


3- or 6-Month Private Coaching Package

Typically includes (per month):

  • Two 1:1 90-minute Zoom coaching calls
  • Email and text support
  • Learning resources & tools, accountability, and cheerleading!
  • Personalized listening/reading/watching recommendations
  • Career guidance tailored to your specific goals

The investment for extended private coaching starts at $2,400. (Payment plan available)

You will receive a free 30-minute introductory call to identify your goals and ensure that working together will be a productive experience for you.




With life taking more and more time away from composing, I found myself in a professional rut. I was no longer working on the projects that sustained me creatively and professionally. Working with Alex was the boost I needed to start investing time in me. She gave me the courage and the confidence to put myself out there again. It’s not easy to do, and it helps to have someone like Alex in your corner.

Michael Rickelton, composer | Baltimore, MD